Encouraging land managers to adopt practices that increase the quality of water running off farmland is amongst the foremost strategies for improving Great Barrier Reef water quality. One project is aiming to better \u2018market\u2019 these Best Management Practices (BMP) to previously disengaged or only partially engaged land managers to improve adoption rates of BMP.<\/p>\n
Project 2.1.3<\/a><\/strong> led by Professor Lynne Eagle at James Cook University, looks at all relevant behavioural influences amongst land managers to improve BMP adoption rates. This includes broadening past the idea that BMP can only be \u2018sold\u2019 using increased profits as incentives \u2013 data indicates many land managers and residents are motivated by socio-cultural and environmental reasons.<\/p>\n The project will evaluate data being collected now to find the most effective methods for \u2018marketing\u2019 water quality improvement strategies to increase BMP adoption rates.<\/p>\n Professor Eagle said building a meaningful rapport with land managers was vital to BMP adoption in GBR catchments.<\/p>\n \u201cSome land managers and their families have been on their properties for 150 years and they know that they are stewards of that land,\u201d Prof Eagle said.<\/p>\n \u201cOthers are saying \u2018look, we are following BMP already and we still aren\u2019t being recognised for it\u2019 and then there\u2019s others that say \u2018it\u2019s not my problem\u2019 and continue with business as usual.<\/p>\n \u201cWhat\u2019s important is the standard segmentation of this industry and the understanding that it\u2019s actually quite a diverse industry \u2013 there\u2019s segments that are very motivated for social or environmental reasons and there\u2019s others that are not convinced there\u2019s a problem.\u201d<\/p>\n \u201cIt\u2019s vital that we find a way of communicating the science in a way that all the land managers can engage with and spread amongst themselves \u2013 not just the wording but also the presentation techniques we use, the imagery we use\u201d.<\/p>\n \u201cThere\u2019s so much misinformation out there through the media that unless you give this industry a clear, compelling reason and the tools and assistance they need to change, it\u2019s not going to happen in the ways we need it to\u201d.<\/p>\n \u201cThey need the NRM extension officers \u2013 experienced people on the ground talking to them and supporting them.\u201d<\/p>\n Project team members, Dr Marina Farr and Rachel Hay are working with NRM’s to get the first primary rounds<\/span> of surveys with land managers completed by late February 2017.<\/p>\n <\/p>\n Encouraging land managers to adopt practices that increase the quality of water running off farmland is amongst the foremost strategies for improving Great Barrier Reef water quality. One project is … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":2711,"parent":2703,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-feature-sidebar.php","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-2709","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/pages\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":0,"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/pages\/2709\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/pages\/2703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/media\/2711"}],"wp:attachment":[{"href":"https:\/\/nesptropical.edu.au\/index.php\/wp-json\/wp\/v2\/media?parent=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Back to the December 2016 e-Newsletter contents<\/a><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"